Love at First Sight for Home Buyers
What happens to us when we fall in love? Our heartbeat begins to race, we go all misty eyed and we get that butterfly feeling. But finding the love of our life isn’t just about finding your ideal partner Buying a house is for most people the single biggest purchase they will ever make. So it’s got to be perfect! We’ve teamed up with relationship expert, John Donlon, to uncover just what makes us lead with our hearts when it comes to buying a new home.
According to our recent survey it took just one visit for 53% of homeowners before purchasing their home, describing the experience as ‘love at first sight’. An additional 25% stated that only a second visit was needed before making a final decision.
John Donlon** commented: “Our home is the centre of our lives, a place to which our emotions are tied and it is therefore unsurprising that over half of people took only one visit to know that they had found ‘the one’.
“Whilst there are a lot of differences between falling in love with a person compared to a property, there are also similarities. We have criteria for both people and houses and it’s our own individual hierarchy of values that provokes an attraction. However, for a person to say ‘I love this property’, what we’re really talking about is attachment. Just as with falling for a person, when we fall in love with a house it’s because it evokes a feeling of affection; it is the thing that has been missing, the place full of possibility where we can see our future.
“Falling in love with someone or something is a complex psychological process and there are so many factors at play but a lot of it comes down to the associations we have with that someone or something. For example if a house reminds you of a childhood home or a place that brings back fond memories, this nostalgic wave of affection will play a part. Likewise if we see a house that has features we have seen and liked before, those features will stand out to us.”
Deborah Hughes, Regional Sales and Marketing Director at Countryside, commented: “It has been absolutely fascinating to delve more deeply into the thought processes behind our buyers’ experiences with us. When I think back to buying my first home I know exactly the criteria I had; I wanted a home that was mine where my family would be happy but it’s very hard to put that into words because what makes a house a home is such a personal thing, led by our hearts. Understanding this, and our buyers’ values, is very important part of our commitment to creating places people love.”
*Survey of 1,480 first time buyers, August 2018.